黑糖農莊 BROWN SUGAR GRANGE
Published 2023
Product photography, Rebranding, Package design
位於台南關山的黑糖農莊，堅持與自然和諧共存，拒絕使用農藥及除草劑，與自然共舞。從蔗田挑選、栽種蔗苗到收成；熬糖木柴的選擇、火候的掌控到糖漿濃度的調整，每步遵循古法，精益求精。費工耗時的過程，熬煮的黑糖香味四溢，結晶蘊含土地的芬芳。
商標以甘蔗和山脈背景為主題，呈現陽光明媚的場景。設計風格東方、中式，標準字帶有粗獷中式筆觸，線條展現山脈細膩輪廓。主色調咖啡色和深橘色，象徵每一鍋黑糖的獨特氣味。
黑糖結晶呈現迷人的咖啡色和深橘色，展現土地的芬芳。 品牌突顯關山獨特的中央山脈和水庫地貌，設計簡約線條和標準色彩呈現山脈和水庫輪廓，讓大家更深入了解這片富饒自然的土地。
Located in Guanshan, Tainan, the Black Sugar Farm embraces harmonious coexistence with nature, rejecting pesticides and herbicides, and dancing with the natural rhythm. From selecting and planting sugarcane to harvesting; from choosing wood for sugar boiling to controlling fire and adjusting syrup concentration, each step follows traditional methods, aiming for excellence. Through the laborious process, the brewed black sugar exudes a rich aroma, each crystal imbued with the essence of the land.
The trademark showcases sugarcane against a mountain backdrop, evoking a sunny ambiance. With an oriental and Chinese design style, standard characters feature rough brushstrokes, capturing the intricacies of the mountains. Coffee and deep orange hues symbolize the unique scent of each batch of black sugar.
Crystallized black sugar displays captivating coffee and deep orange tones, unveiling the land's fragrance. The brand highlights Guanshan's unique landscape, utilizing minimalist design to depict the contours of the Central Mountain Range and reservoirs, offering deeper insight into this bountiful natural terrain.
Designer | 鄭啟宏
Photography | 周政毅
